Date posted: April 15, 2009
Categories: PlayStation 3, Xbox 360
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Hip Hop beef isn’t just for rappers anymore. The makers of DJ Hero: Genious Products and Numark are suing Activision and 7 Studios. The bases on their suit is that they are claiming the Activison and 7 Studios are masterminding a plan to delay Scratch The Ultimate DJ.

Genuis the publisher of “Scratch” claims that Activision attempted to purchase the game and was rejected. Once Activision was rejected they did some “Strong Arm Shit” by acquiring the games contract developer which is 7 studios while under a confidentiality agreement. Now Activision and 7 studios have tag teamed to prevent the on-time release of Scratch: The Ultimate DJ by withholding code and a proprietary game controller.

Trevor Drinkwater, president and CEO of Genius Products. -

“We believe that Activision realises the tremendous opportunity that our game, Scratch, represents to the video game industry, the retail marketplace and the consumer,”

“After demonstrating our game, pursuant to the confidentiality agreement with Activision, we believe Activision concluded that Scratch: The Ultimate DJ is a superior offering to their prospective game, DJ Hero.

“We believe that Activision and 7 Studios have improperly used confidential information obtained from Genius and 7 Studios to interfere with our efforts to complete the game. In short, we believe that Activision is attempting to sabotage the release of our much anticipated game and prevent it from getting to market prior to the release of DJ Hero.”

Plenty gamers are sleeping on  Scratch: The Ultimate DJ. Activison doesn’t seem to be so maybe you should open your eyes as well. Beef isn’t just for Rappers in more, this shit is Deeper Than Blogs!
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Written By The 7 Dawg

What's good world! This "The 7 Dawg", CEO of TheKoalition.com. I'm from Louisiana reppin "The Southern University". I'm a huge sports gamer so hit me up on Xbox Live "The 7 Dawg" or on my PSN "The7Dawg" Roo to the Ques and I'm gone alright alright!!