EA Active Has It’s Own Store?

Written by A.B. Frasier

I know crazy right? How the hell can you have a whole storefront for just one game EA? That’s exactly what I would have said 3 months ago. There is a little craze going on in the corporate world called “pop up” stores. With the economy chilling underground, rent spaces for retail spots have gone down along with it. Companies and entrepreneurs are taking advantage and using these stores for short limited times to either test out neighborhood locations or for simply the holiday sales rush. So EA has plenty of money to invest in a small temporary spot to try and kick out a few copies of their game.