Modern Warfare 2 Street Date Broken
November 9, 2009 at 11:49 am
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Industry, PlayStation 3, Xbox 360
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With the release date of Modern Warfare 2 scheduled to launch midnight tonight in the US, it appears that the hype surrounding the game has now resulted in the street date being broken. It was reported that several retailers in certain regions sold reserved copies of Modern Warfare 2 all weekend long. Even though the regular mom and pop shops were expected to conduct this practice, it was shocking to find out that GAMESTOP decided to follow suit as well. The editor of the Official Xbox Magazine in the UK, Jon Hicks, discovered copies of the game being sold and decided to tweet about it.
In traditional form, Infinity Ward reps stated that this is a violation of street date policy and will be met with harsh consequences. I highly doubt Activision would ban selling future COD games from any store especially when their goal is to sell as many copies of each game as possible. What does this sound like to you? A Marketing strategy by Activision to try and build more hype and sales for the title? or an honest error on the part of the retailers to break the date? Even with an announcement like this, one would question why Activision wouldn’t just officially release the game today as opposed to tomorrow. However, if by any chance you reserved COD: Modern Warfare 2 then I would recommend you call to see if you can pick up your copy today. Credit to GamesIndustry.biz for this report

