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Many things have been said about last month’s NPD Figures. The PS3 is still out-pacing the 360, Uncharted 2 had a strong debut and Brutal Legend under-performed while DJ Hero down-right flopped. One thing that’s gone completely under the radar is the declining sales of Sony’s PlayStation Portable despite the release of the PSP Go which went on sale at the very beginning of the the month.

In September 2009 (before the Go’s launch) the PSP sold 190,400 units in the US which isn’t bad if consider a new, “improved” version of the handheld was just around the corner. Jump forward to October where Sony went balls-out with marketing and promoting the brand new PSP Go and even it’s older brother the PSP 3000. There were billboards, TV spots, ads, press releases, a host of games (including the long awaited Gran Turismo Portable) and a new initiative towards the digital revolution. PSP-mania was in full effect and the platform was seeming to be in the best shape of its life. So how, despite all these factors, has the PSP sales actually declined?

As reported by the NPD Group , in October the PSP only managed to push 174,600 units, which is a decline of almost 16,000 from the previous month. While NPD have yet to break down the PSP numbers to reflect individual SKU’s it’s likely that the PSP Go figure is in the realm of 100k, which for a new system is abysmal. The PSP Go had similarly low sales when it launched in Japan a few weeks ago and in Europe many retailers felt the neeed to reduce the price pre-launch, while others simply refused to stock it.

As expected Sony has yet to comment on the PSP Go sales which in itself is a confirmation of failure. I guess ShopTo were right when they called the system “Dead On Arrival”. Maybe the PSP Go will be a slow burner and I’m going way ahead of myself but as of now I see no hope for the Go’s future.

Rest In Peace PSP Go
October 2009 – October 2009

Written By Carl Daniel

Gamertag & PSN ID: KRyPTceltrix // Email: CDaniel@TheKoalition.com

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3 Responses to “PSP Go Already Gone?”

  1. JOEKILLA says:

    Nobody wants to pay 249.99 for a PSP GO, sony wildin, maybe hey will learn from this flop and drop the price of the old PSP to 129.99 and make PSP GO 179.99, maybe then people will care.

  2. Carl Daniel says:

    Agreed, their plan should have been to make the Go incredibly cheap to get people to buy it, and then they’ll make their money back from the software

    I’ll buy one for £150

  3. Bess2k2 says:

    That was a good article.I actually forgot about the psp. I applaud sony for trying to start the digital download era they just went about it totally wrong.

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