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I think this is the smartest move, even though its crazy expensive. Valve announced today that it would be spending 25 million to help push Left For Dead 2 to its full sales potential. With Modern Warfare 2 dropping on Nov. 10th and L4D2 dropping on Nov. 17th any gamer can clearly see that MW2 will have the majority of mind share the full 4th quarter. The only way to compete with that is to put your game in the faces of the people so they can still realize your there. Will 25 million be enough to weather the Modern Warfare storm? Valve, don’t be afraid to use that contact form, we got plenty of million dollar ideas for you. Full Press Release below.

VALVE ANNOUNCES $25 MIL LEFT 4 DEAD 2 AD CAMPAIGN

Zombie Blockbuster On Track To Top Valve’s All Time Sales

Oct 5, 2009 – Valve, creators of best-selling game franchises (such as
Half-Life and Counter-Strike) and leading technologies (such as Steam
and Source), today announced a $25 Mil consumer advertising plan for
its upcoming action thriller, Left 4 Dead 2 (L4D2).

“Based on the strength of pre-orders, Left 4 Dead 2 will be
the fastest-selling product in Valve’s history,” said Gabe Newell,
president of Valve.  “Left 4 Dead 2 has consistently run at 300% of
Left 4 Dead’s numbers.”

Last year, Left 4 Dead was the top selling new property for
both the Xbox 360 and PC.  Sales were driven by strong word of mouth,
top reviews, and a $10 million advertising campaign.

“We’ll be supporting Left 4 Dead 2’s launch with a $25
million campaign,” said Doug Lombardi, Valve’s vice-president of
Marketing.  “Left 4 Dead 2 has already set the record for greatest
number of pre-orders in our company’s history, and we’re still over a
month out from shipping.”

In the USA, the campaign will include Monday Night Football
and UFC television broadcasts, roadside billboards, and popular
lifestyle and gaming sites.

This year’s European plan is also more aggressive than last
year’s, with television advertising in all the major markets appearing
during sports and lifestyle programming, plus strong outdoor
investments in more cities, as well as online and print advertising.

“Left 4 Dead 2 is expected to once again exceed everyone’s
expectations and be an industry best title on PC and Xbox 360 for the
year,” said David DeMartini, General Manager of EA Partners. “With Left
4 Dead and now Left 4 Dead 2, Valve has created one of today’s most
compelling video game experiences and leading entertainment franchises.”

Coming exclusively to Xbox 360 and PC, L4D2 promises to set
a new benchmark for co-operative action games and become one of 2009’s
marquee titles. Set for release on November 17, the title adds melee
combat to enable deeper co-operative gameplay, with items such as a
chainsaws, frying pans, axes, baseball bats, and more.

Introducing the AI Director 2.0, L4D’s dynamic gameplay is
taken to the next level by giving the Director the ability to
procedurally change weather effects, world objects, and pathways in
addition to tailoring the enemy population, effects, and sounds to
match the players’ performance. The result is a unique game session
custom fitted to provide a satisfying and uniquely challenging
experience each time the game is played.

Finally, with new Survivors, boss zombies, weapons, and
items, Left 4 Dead 2 offers a much larger game than the original,
featuring more co-operative campaigns, more Versus campaigns, new
Survival maps, and a brand new competitive mode all available at launch.

For more information, please visit www.l4d.com

Written By A.B. Frasier

I don't think outside of the box. Because if I did then that would presume I was already in one. Co Founder Of The Koalition.

1. Edito says:

   October 5, 2009 at 9:06 pm

   They are doin too much for a game that simple doesn’t deserv this game will suck no metter what even with 100milion the can use that money to produce a better game maybe to improve HL EP 3…

   Reply
2. Joeki11a says:

   October 5, 2009 at 9:19 pm

   COD MW2 will destroy this game’s chances of being noticed

   Reply
3. Dre says:

   October 5, 2009 at 10:13 pm

   Lmao, L4D2 is sh*t compared to MW2.

   Hope they put in 50 million and still fail.

   Reply
4. Emilli says:

   October 5, 2009 at 11:23 pm

   wow you guys are the idiot’s idiots, Valve RUNS PC gaming whether you believe it or not…. I think that it hasn’t ran through your heads about how MW2 is going to be sold through steam…. HAHAHAHAHA dumbasses. oh yeah, he says the it’s been consistently 300% bigger sales than L4D. Do you guys not now how successful l4D is and has been? naaah because you’re too ignorant to look beyond trailers, and as for HL2 EP3, did it ever occur to you that they might use the money from sales to help improve the game? LOL

   Reply
5. Krypt says:

   October 6, 2009 at 2:59 pm

   Biggest waste of money ever!

   Reply
6. minxotic says:

   October 6, 2009 at 4:16 pm

   Oh I agree with emilli. L4d2 will not be shut out because MW2 drops the same week. I would respond individually to those asinine comments posted but I think emilli got it right. I think some of you need to pay more attention in school and here’s a tip kids…grammar is your friend.

   Reply
7. hawkie says:

   October 6, 2009 at 5:07 pm

   With Valve having a week’s jump on Actitard (with their “piracy delayed” release of MW2 for PC) isn’t this just them trying to really push home the advantage?

   Or are Valve saying the PR damage done to the fanbase (PC in particular), in their opinion, was to the tune of $15M + tax (all those free flights etc)?

   Reply

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